Canada's NFC category opens once — own 15% of it.
- 1.2M Canadian small businesses
- World-class mobile contactless adoption
- Zero CAD-priced NFC + native CRM platform
- C$1.73M = 15% · before Toronto · Vancouver · Calgary · Montréal
The whole Canada business in 5 lines.
For the investor who has 90 seconds.
Canada’s first Professional Brand Presence Platform — premium NFC smart cards + brand pages + native Sales CRM, 100% built in-house.
CA professionals waste 88% of paper cards and pay C$7K+/yr for fragmented CRMs. We replace it all with one tap — at C$99 a card.
4.7M active Canadian businesses (1.36M employer + 3.38M non-employer) · Canada leads the world in smartphone penetration (Statista, ~91%) · Canada NFC market growing at 13.7% CAGR (KBV Research, Nov 2024) — fastest in North America. No serious CA-native NFC + CRM player.
C$99 ASP · C$52 gross profit per card · 52% card margin. Year 1 target C$5.15M revenue / C$1.92M net profit on 50K cards across 4 main CA cities.
Raising C$1.73M for Year 1 CA operations — CA Team C$825K · Marketing C$377K · India Remote Team C$109K · Office/Machines C$109K · 20% Contingency C$289K.
The AU relationship layer is broken — and overpriced.
4.7M businesses, world-leading mobile contactless adoption — and not a single CA-focused NFC + CRM platform owns the gap.
CA paper cards binned within 7 days — every lost card is a lost lead and a lost C$300+ deal.
tools an CA professional juggles — LinkedIn, website, Calendly, HubSpot, portfolio. Nothing unified.
Salesforce / HubSpot pricing — out of reach for Canada’s 1.36M+ employer SMEs and 3.38M non-employer businesses.
serious CA-native NFC + CRM player offering local assembly + native pipeline at SME pricing.
Canada has the highest smartphone penetration in the world (Statista 2024) and over 4.7 million active businesses — 1.36M with employees plus 3.38M non-employer businesses earning >C$30K/yr (Statistics Canada, Jun 2024) — yet the professional relationship layer is still paper, spreadsheets and overseas SaaS. Blinq is Melbourne-built but pivoted to enterprise SaaS; HiHello and Popl bill in USD; none ship a native Sales CRM. Lets Connect is the only CA-focused stack combining premium NFC hardware (C$99), brand pages and a native pipeline — at a price the CA SME market can actually afford.
One tap. Four products. One platform.
NFC + brand pages + native CRM + analytics — bundled in a stack no AU competitor matches.
One Tap Sharing
Premium NFC cards tap any phone. Share profile, contact, portfolio, booking. No app for recipients.
Brand Pages
Customisable web profiles — bio, services, gallery, blog, testimonials. Update from one dashboard.
QR Fallback
For older phones and printed media. Same powerful profile, accessible via camera scan.
Native Sales CRM
Built-in Kanban pipeline, deal tracking, tasks. C$899 lifetime — vs C$7K+/yr for Salesforce.
- Only platform bundling NFC + Brand Pages + native CRM in one CA-focused stack.
- 100% proprietary technology — every line built in-house. Zero third-party dependency.
- AU pricing built for the SME — C$99/card, no per-seat SaaS tax, lifetime CRM unlock at C$899.
- Local fulfilment across 4 main CA cities (Toronto, Montreal, Vancouver, Calgary) — 48-72hr delivery.
- Franchise & affiliate tools built natively — Blinq, HiHello, Popl and Linq have neither.
The category is being validated. Canada has no SME-focused leader yet.
Global NFC + digital business-card players have raised US$68M+ combined. Blinq, HiHello, Popl & Linq all bill in USD; HiHello, Popl & Linq all bill in USD. That is our opening.
Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.
Top-tier VCs have validated this category with US$68M+ in disclosed funding. None of them price in CAD or ship from Canada with a native Sales CRM. Lets Connect is the only contender combining premium NFC, brand pages and a native pipeline — CA-priced, CA-supported — and we are entering at a fraction of the valuations these competitors raised at.
| Capability | Lets Connect | Blinq | HiHello | Popl | Linq |
|---|---|---|---|---|---|
| NFC Hardware | ✓ | ✓ | (via 3rd party) | ✓ | ✓ |
| Brand Page | ✓ | ✗ | ✓ | ✓ | ✓ |
| Lead Capture | ✓ | ✓ | ✓ | ✓ | ✗ |
| Booking (Built-in) | ✓ | ✗ | ✗ | (via Calendly) | ✗ |
| Analytics | ✓ | ✓ | ✓ | ✓ | ✗ |
| CRM Sync | Built-in (no 3rd party) | Salesforce, HubSpot | Salesforce, HubSpot | Salesforce, HubSpot | ✗ |
| Sales CRM (Native) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom Forms | ✓ | ✗ | ✗ | ✗ | ✗ |
| Profile Visibility Control | ✓ | ✗ | ✗ | ✗ | ✗ |
4.7M businesses. World-leading contactless adoption.
Every figure below is sourced from a publicly verifiable third party — no estimates, no hallucinated numbers.
- Statistics Canada — The Daily — Canadian Business Counts · June 2024 release (15 Aug 2024)
- ISED Canada — Key Small Business Statistics 2024 · ISED-ISDE Canada
- KBV Research — North America NFC Market 2024-2031 (Nov 2024) · US market alone US$16.79B by 2031 · Canada segment growing at 13.7% CAGR — fastest in NA · Canada estimated ~US$1.5-2.0B by 2031
- 6Wresearch — Canada NFC Chip Market 2025-2031 · sustained double-digit growth across payment, access control, retail applications
- Mobility Foresights — Canada Near Field Communication Market — Size, Share, Trends & Forecasts 2031
- Bottom-up Canada TAM — 4.7M active CA businesses × C$99 ASP = C$465M+ one-time card TAM · 50k Year-1 target = ~0.01% penetration
- Statista — Smartphone penetration worldwide 2024 · Canada ranked #1 globally
Five revenue streams. Hardware + SaaS + B2B + Channel.
Premium hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.
PVC · Metal · Wooden at C$99 ASP. Sold via website, Amazon CA, eBay CA and CA experience centres.
Branded team cards for CA corporates — finance, real estate, healthcare. Bulk pricing, recurring B2B.
Pro & Ultra plans · C$15-C$30/mo · CRM, analytics, lead capture, bookings. 85%+ gross margin.
One-time C$899. Full Kanban pipeline, deal tracking, activity timeline. High-margin add-on.
CA franchise partners and affiliate creators scale distribution without adding overhead.
Profitable. Organic. Globally validated — pre-raise.
Every number below happened before a single dollar of marketing spend.
Organic revenue · 5 months · pre-marketing (UK base)
Paying customers across 6 channels
200+ reviews · Amazon, eBay, website
Countries reached with zero ad spend
“317 customers across 50+ countries — eBay, Amazon CA, Amazon UK, Amazon US, Amazon Canada, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”
A founder-led operator team launching NFC across Canada.
Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.
The operator core - building product, running operations and owning the engineering stack end-to-end.
Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.
Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.
Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.
Backed by 60+ years of business-building wisdom.
Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.
Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.
30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.
Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.
C$52 profit per card. 52% margin. C$15.69M by Year 3.
Premium CA pricing. Clean unit economics on both hardware and software. Profitable from Year 1.
5K Year-1 digital add-ons at C$30 each = C$150K pure-margin layer on top of hardware. Scales linearly with card volume.
| Metric | Year 1 50K cards · 4 main CA cities | Year 2 ~89K cards · 8 AU cities | Year 3 ~158K cards · 15 AU cities |
|---|---|---|---|
| Investment | C$1.73M | C$1.73M | C$1.86M |
| Card Revenue | C$4.95M | C$8.81M | C$15.64M |
| Card Gross Profit | C$2.60M | C$4.63M | C$8.22M |
| Digital Add-On Profit | C$0.15M | C$0.27M | C$0.47M |
| Total Revenue | C$5.15M | C$8.82M | C$15.69M |
| Gross Profit (pre-tax) | C$2.74M | C$4.87M | C$8.63M |
| Net Profit (post 25% CA tax) | C$1.92M | C$3.41M | C$6.04M |
15% equity. Clear path to IPO.
One fixed offer. No negotiation, no dilution surprise. C$1.73M into Lets Connect Canada buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2029-30 IPO or secondary.
Based on planned Year 3 revenue of C$15.69M and net profit of C$6.04M, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.
Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.
Raising C$1.73M — Year 1 CA operations.
Every dollar mapped to team, marketing, machines and operations (incl. 20% contingency). Profitable in Year 1.
Let's build Canada's next category leader.
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