The UAE's NFC category — funded once, owned forever.
- 557K UAE SMEs · Gulf’s most networking-led economy
- 95%+ smartphone penetration
- Zero dirham-priced NFC + native CRM platform
- AED 5.0M = 15% · before Dubai · Abu Dhabi · Sharjah
The whole UAE business in 5 lines.
For the investor who has 90 seconds.
UAE’s first Professional Brand Presence Platform — premium NFC smart cards + brand pages + native Sales CRM, 100% built in-house.
UAE professionals waste 88% of paper cards and pay AED 18K+/yr for fragmented CRMs. We replace it all with one tap — at AED 249 a card.
557K+ registered businesses (UAE Ministry of Economy) · SMEs = 95% of companies · World-leading ~99% smartphone penetration (Statista 2024) · GCC contactless payments growing ~13% CAGR. No serious UAE-native NFC + CRM player.
AED 249 ASP · AED 130 gross profit per card · 52% card margin. Year 1 target AED 6.47M revenue / AED 3.16M net profit on 25K cards across Dubai + Abu Dhabi + Sharjah.
Raising AED 5.0M for Year 1 UAE operations — UAE Team AED 1.67M · UAE Marketing AED 1.5M · Office/Ops AED 800K · India Remote AED 220K · 20% Contingency AED 838K.
The UAE relationship layer is broken — and overpriced.
557K+ businesses, ~99% smartphone penetration — and not a single UAE-focused NFC + CRM platform owns the gap.
UAE paper cards binned within 7 days — every lost card is a lost lead and a lost AED 1,000+ deal.
tools a UAE professional juggles — LinkedIn, website, Calendly, HubSpot, portfolio. Nothing unified.
Salesforce / HubSpot pricing — out of reach for the UAE’s 557K+ registered businesses (95% SMEs).
serious UAE-native NFC + CRM player offering local fulfilment + native pipeline at SME pricing.
The UAE has one of the highest smartphone penetration rates in the world (~99% per Statista 2024) and over 557,000 registered businesses (UAE Ministry of Economy, 2023) — yet the professional relationship layer is still paper, spreadsheets and overseas SaaS. Blinq, HiHello, Popl and Linq all bill in USD and ship from abroad; none have a UAE warehouse, none ship a native Sales CRM. Lets Connect is the only UAE-focused stack combining premium NFC hardware (AED 249), brand pages and a native pipeline — at a price the UAE SME market can actually afford.
One tap. Four products. One platform.
NFC + brand pages + native CRM + analytics — bundled in a stack no UAE competitor matches.
One Tap Sharing
Premium NFC cards tap any phone. Share profile, contact, portfolio, booking. No app for recipients.
Brand Pages
Customisable web profiles — bio, services, gallery, blog, testimonials. Update from one dashboard.
QR Fallback
For older phones and printed media. Same powerful profile, accessible via camera scan.
Native Sales CRM
Built-in Kanban pipeline, deal tracking, tasks. AED 1,799 lifetime — vs AED 18K+/yr for Salesforce.
- Only platform bundling NFC + Brand Pages + native CRM in one UAE-focused stack.
- 100% proprietary technology — every line built in-house. Zero third-party dependency.
- UAE pricing built for the SME — AED 249/card, no per-seat SaaS tax, lifetime CRM unlock at AED 1,799.
- Local UAE fulfilment from Dubai — 48hr delivery across Dubai, Abu Dhabi, Sharjah and the wider Emirates.
- Franchise & affiliate tools built natively — Blinq, HiHello, Popl and Linq have neither.
The category is being validated. UAE has no SME-focused leader yet.
Global NFC + digital business-card players have raised US$68M+ combined. Blinq, HiHello, Popl & Linq all bill in USD; HiHello, Popl & Linq all bill in USD. That is our opening.
Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.
Top-tier VCs have validated this category with US$68M+ in disclosed funding. None of them price in AED or ship from a UAE warehouse with a native Sales CRM. Lets Connect is the only contender combining premium NFC, brand pages and a native pipeline — UAE-priced, UAE-supported — and we are entering at a fraction of the valuations these competitors raised at.
| Capability | Lets Connect | Blinq | HiHello | Popl | Linq |
|---|---|---|---|---|---|
| NFC Hardware | ✓ | ✓ | (via 3rd party) | ✓ | ✓ |
| Brand Page | ✓ | ✗ | ✓ | ✓ | ✓ |
| Lead Capture | ✓ | ✓ | ✓ | ✓ | ✗ |
| Booking (Built-in) | ✓ | ✗ | ✗ | (via Calendly) | ✗ |
| Analytics | ✓ | ✓ | ✓ | ✓ | ✗ |
| CRM Sync | Built-in (no 3rd party) | Salesforce, HubSpot | Salesforce, HubSpot | Salesforce, HubSpot | ✗ |
| Sales CRM (Native) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom Forms | ✓ | ✗ | ✗ | ✗ | ✗ |
| Profile Visibility Control | ✓ | ✗ | ✗ | ✗ | ✗ |
557K+ businesses. ~99% smartphone penetration.
Every figure below is sourced from a publicly verifiable third party — no estimates, no hallucinated numbers.
- UAE Ministry of Economy — SMEs make up 95% of companies, contribute 63.5% of non-oil GDP · 557K+ registered businesses (2023)
- Dubai SME (Dubai Economy) — SMEs account for ~95% of Dubai businesses, ~42% workforce, ~40% of Dubai GDP
- Statista — UAE smartphone penetration — ~99% (2024), among the highest globally
- Bottom-up UAE TAM — 557K UAE businesses × AED 249 ASP = AED 138M+ one-time card TAM · 25k Year-1 target = ~0.018% penetration
- 6Wresearch (Regional context) — Middle East NFC Market · 10.6% CAGR 2025–2031 · UAE one of 7 countries covered (paid report — regional only, not UAE-isolated)
- 6Wresearch (Regional context) — Middle East Digital Business Card Market 2025–2031 · UAE listed as a key country market (paid report — regional only)
Five revenue streams. Hardware + SaaS + B2B + Channel.
Premium hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.
PVC · Metal · Wooden at AED 249 ASP. Sold via website, Noon, Amazon.ae and UAE experience centres.
Branded team cards for UAE corporates — banks, real estate, hospitality, healthcare. Bulk pricing, recurring B2B.
Pro & Ultra plans · AED 35–AED 75/mo · CRM, analytics, lead capture, bookings. 85%+ gross margin.
One-time AED 1,799. Full Kanban pipeline, deal tracking, activity timeline. High-margin add-on.
UAE franchise partners and affiliate creators scale distribution without adding overhead.
Profitable. Organic. Globally validated — pre-raise.
Every number below happened before a single dollar of marketing spend.
Organic revenue · 5 months · pre-marketing (UK base)
Paying customers across 6 channels
200+ reviews · Amazon, eBay, website
Countries reached with zero ad spend
“317 customers across 50+ countries — Amazon UK, Amazon US, eBay UK, eBay US, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”
A founder-led operator team launching NFC across the UAE.
Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.
The operator core - building product, running operations and owning the engineering stack end-to-end.
Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.
Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.
Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.
Backed by 60+ years of business-building wisdom.
Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.
Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.
30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.
Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.
AED 130 profit per card. 52% margin. AED 25.79M by Year 3.
Premium UAE pricing. Clean unit economics on both hardware and software. Profitable from Year 1.
2.5K Year-1 digital add-ons at AED 99 each = AED 220K pure-margin layer on top of hardware. Scales linearly with card volume.
| Metric | Year 1 25K cards · Dubai + AD + SHJ | Year 2 ~50K cards · all 7 Emirates | Year 3 ~100K cards · UAE + GCC pilot |
|---|---|---|---|
| Investment | AED 5.0M | AED 5.0M | AED 5.0M |
| Card Revenue | AED 6.23M | AED 12.45M | AED 24.90M |
| Card Gross Profit | AED 3.25M | AED 6.50M | AED 13.00M |
| Digital Add-On Profit | AED 0.22M | AED 0.45M | AED 0.89M |
| Total Revenue | AED 6.47M | AED 12.90M | AED 25.79M |
| Gross Profit (pre-tax) | AED 3.47M | AED 6.95M | AED 13.89M |
| Net Profit (post 9% UAE corporate tax) | AED 3.16M | AED 6.33M | AED 12.64M |
15% equity. Clear path to IPO.
One fixed offer. No negotiation, no dilution surprise. AED 5.0M into Lets Connect UAE buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2029-30 (DFM / ADX) IPO or secondary.
Based on planned Year 3 revenue of AED 25.79M and net profit of AED 12.64M, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.
Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.
Raising AED 5.0M — Year 1 UAE operations.
Every dirham mapped to team, marketing, operations and inventory (incl. 20% contingency). Profitable in Year 1.
Let's build the UAE's next category leader.
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