Australia's NFC category is wide open — be the one who funded it.
- 2.5M Australian SMEs
- 85%+ NFC-ready smartphones
- Zero AUD-priced NFC + native CRM platform
- A$1.73M = 15% · before Sydney · Melbourne · Brisbane · Perth
The whole Australia business in 5 lines.
For the investor who has 90 seconds.
Australia’s first Professional Brand Presence Platform — premium NFC smart cards + brand pages + native Sales CRM, 100% built in-house.
AU professionals waste 88% of paper cards and pay A$7K+/yr for fragmented CRMs. We replace it all with one tap — at A$99 a card.
2.59M Australian businesses (97.3% small) · Australia leads the world in mobile contactless adoption · Smart Card market already US$387M (2023). No serious AU-native NFC + CRM player.
A$99 ASP · A$52 gross profit per card · 52% card margin. Year 1 target A$5.15M revenue / A$1.92M net profit on 50K cards across 4 main AU cities.
Raising A$1.73M for Year 1 AU operations — AU Team A$825K · Marketing A$377K · India Remote Team A$109K · Office/Machines A$109K · 20% Contingency A$289K.
The AU relationship layer is broken — and overpriced.
2.59M businesses, world-leading mobile contactless adoption — and not a single AU-focused NFC + CRM platform owns the gap.
AU paper cards binned within 7 days — every lost card is a lost lead and a lost A$300+ deal.
tools an AU professional juggles — LinkedIn, website, Calendly, HubSpot, portfolio. Nothing unified.
Salesforce / HubSpot pricing — out of reach for Australia’s 2.5M+ small businesses.
serious AU-native NFC + CRM player offering local assembly + native pipeline at SME pricing.
Australia leads the world in mobile contactless payment penetration and has 2.59 million actively trading businesses (97.3% small) — yet the professional relationship layer is still paper, spreadsheets and overseas SaaS. Blinq is Melbourne-built but pivoted to enterprise SaaS; HiHello and Popl bill in USD; none ship a native Sales CRM. Lets Connect is the only AU-focused stack combining premium NFC hardware (A$99), brand pages and a native pipeline — at a price the AU SME market can actually afford.
One tap. Four products. One platform.
NFC + brand pages + native CRM + analytics — bundled in a stack no AU competitor matches.
One Tap Sharing
Premium NFC cards tap any phone. Share profile, contact, portfolio, booking. No app for recipients.
Brand Pages
Customisable web profiles — bio, services, gallery, blog, testimonials. Update from one dashboard.
QR Fallback
For older phones and printed media. Same powerful profile, accessible via camera scan.
Native Sales CRM
Built-in Kanban pipeline, deal tracking, tasks. A$899 lifetime — vs A$7K+/yr for Salesforce.
- Only platform bundling NFC + Brand Pages + native CRM in one AU-focused stack.
- 100% proprietary technology — every line built in-house. Zero third-party dependency.
- AU pricing built for the SME — A$99/card, no per-seat SaaS tax, lifetime CRM unlock at A$899.
- Local fulfilment across 4 main AU cities (Sydney, Melbourne, Brisbane, Perth) — 48-72hr delivery.
- Franchise & affiliate tools built natively — Blinq, HiHello, Popl and Linq have neither.
The category is being validated. Australia has no SME-focused leader yet.
Global NFC + digital business-card players have raised US$68M+ combined. Blinq (Melbourne-built) has pivoted to enterprise; HiHello, Popl & Linq all bill in USD. That is our opening.
Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.
Top-tier VCs have validated this category with US$68M+ in disclosed funding. None of them price in AUD or ship from Australia with a native Sales CRM. Lets Connect is the only contender combining premium NFC, brand pages and a native pipeline — AU-priced, AU-supported — and we are entering at a fraction of the valuations these competitors raised at.
| Capability | Lets Connect | Blinq | HiHello | Popl | Linq |
|---|---|---|---|---|---|
| NFC Hardware | ✓ | ✓ | (via 3rd party) | ✓ | ✓ |
| Brand Page | ✓ | ✗ | ✓ | ✓ | ✓ |
| Lead Capture | ✓ | ✓ | ✓ | ✓ | ✗ |
| Booking (Built-in) | ✓ | ✗ | ✗ | (via Calendly) | ✗ |
| Analytics | ✓ | ✓ | ✓ | ✓ | ✗ |
| CRM Sync | Built-in (no 3rd party) | Salesforce, HubSpot | Salesforce, HubSpot | Salesforce, HubSpot | ✗ |
| Sales CRM (Native) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom Forms | ✓ | ✗ | ✗ | ✗ | ✗ |
| Profile Visibility Control | ✓ | ✗ | ✗ | ✗ | ✗ |
2.59M businesses. World-leading contactless adoption.
Every figure below is sourced from a publicly verifiable third party — no estimates, no hallucinated numbers.
- Australian Bureau of Statistics — Counts of Australian Businesses · Jul 2020-Jun 2024 · released 27 Aug 2024
- Australian Small Business and Family Enterprise Ombudsman (ASBFEO) — Number of Small Businesses in Australia · Aug 2024 PDF
- Research and Markets — Australia Smart Card Market 2024-2029 · US$387M baseline
- Statista — Mobile POS Payment penetration, by country 2025 · Australia ranked #1
- Strategic Market Research — Global NFC Market · US$28.3B (2024) → US$61.9B (2030) · 13.9% CAGR
Five revenue streams. Hardware + SaaS + B2B + Channel.
Premium hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.
PVC · Metal · Wooden at A$99 ASP. Sold via website, Amazon AU, eBay AU and AU experience centres.
Branded team cards for AU corporates — mining services, real estate, healthcare. Bulk pricing, recurring B2B.
Pro & Ultra plans · A$15-A$30/mo · CRM, analytics, lead capture, bookings. 85%+ gross margin.
One-time A$899. Full Kanban pipeline, deal tracking, activity timeline. High-margin add-on.
AU franchise partners and affiliate creators scale distribution without adding overhead.
Profitable. Organic. Globally validated — pre-raise.
Every number below happened before a single dollar of marketing spend.
Organic revenue · 5 months · pre-marketing (UK base)
Paying customers across 6 channels
200+ reviews · Amazon, eBay, website
Countries reached with zero ad spend
“317 customers across 50+ countries — eBay, Amazon AU, Amazon UK, Amazon US, Amazon Canada, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”
A founder-led operator team launching NFC across Australia.
Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.
The operator core - building product, running operations and owning the engineering stack end-to-end.
Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.
Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.
Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.
Backed by 60+ years of business-building wisdom.
Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.
Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.
30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.
Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.
A$52 profit per card. 52% margin. A$15.69M by Year 3.
Premium AU pricing. Clean unit economics on both hardware and software. Profitable from Year 1.
5K Year-1 digital add-ons at A$30 each = A$150K pure-margin layer on top of hardware. Scales linearly with card volume.
| Metric | Year 1 50K cards · 4 main AU cities | Year 2 ~89K cards · 8 AU cities | Year 3 ~158K cards · 15 AU cities |
|---|---|---|---|
| Investment | A$1.73M | A$1.73M | A$1.86M |
| Card Revenue | A$4.95M | A$8.81M | A$15.64M |
| Card Gross Profit | A$2.60M | A$4.63M | A$8.22M |
| Digital Add-On Profit | A$0.15M | A$0.27M | A$0.47M |
| Total Revenue | A$5.15M | A$8.82M | A$15.69M |
| Gross Profit (pre-tax) | A$2.74M | A$4.87M | A$8.63M |
| Net Profit (post 30% AU tax) | A$1.92M | A$3.41M | A$6.04M |
15% equity. Clear path to IPO.
One fixed offer. No negotiation, no dilution surprise. A$1.73M into Lets Connect Australia buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2029-30 IPO or secondary.
Based on planned Year 3 revenue of A$15.69M and net profit of A$6.04M, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.
Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.
Raising A$1.73M — Year 1 AU operations.
Every dollar mapped to team, marketing, machines and operations (incl. 20% contingency). Profitable in Year 1.
Let's build Australia's next category leader.
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