US Seed Round · US$2.12M · 15% Equity · Closing Soon

    America's next networking standard — and you're early.

    • 33M+ US small businesses
    • World-leading mobile contactless adoption
    • Zero US-priced NFC + native CRM platform
    • US$2.12M = 15% · before NY · LA · Chicago · Miami
    US$16.79B
    US NFC Market by 2031 · KBV Research
    US$3.60M
    Y1 Revenue (50K × $69 + add-ons)
    68%
    Card Gross Margin
    1.7×
    Y1 Revenue / Investment
    3.2×
    Card Scale Y1 → Y3
    01 · Executive Summary

    The whole Canada business in 5 lines.

    For the investor who has 90 seconds.

    The Business

    America’s first Professional Brand Presence Platform — premium NFC smart cards + brand pages + native Sales CRM, 100% built in-house.

    Positioning

    US professionals waste 88% of paper cards and pay $7K+/yr for fragmented CRMs. We replace it all with one tap — at $69 a card.

    Investment Rationale

    4.7M active Canadian businesses (1.36M employer + 3.38M non-employer) · The US leads NFC adoption in smartphone penetration (Statista, ~91%) · US NFC market growing at 13.7% CAGR (KBV Research, Nov 2024) — fastest in North America. No serious US-native NFC + CRM player.

    Key Metrics

    $69 ASP · $47 gross profit per card · 68% card margin. Year 1 target US$5.15M revenue / US$1.92M net profit on 50K cards across 4 main US cities.

    Deal Contours

    Raising US$2.12M for Year 1 US operations — US Team US$825K · Marketing US$377K · India Remote Team US$109K · Office/Machines US$109K · 20% Contingency US$289K.

    02 · The Problem

    The US relationship layer is broken — and overpriced.

    4.7M businesses, world-leading mobile contactless adoption — and not a single US-focused NFC + CRM platform owns the gap.

    88%

    US paper cards binned within 7 days — every lost card is a lost lead and a lost US$500+ deal.

    5+

    tools a US professional juggles — LinkedIn, website, Calendly, HubSpot, portfolio. Nothing unified.

    $7K+/yr

    Salesforce / HubSpot pricing — out of reach for America’s 33M+ small businesses (SBA 2023).

    0

    serious US-native NFC + CRM player offering local fulfilment + native pipeline at SME pricing.

    Why now · Why us

    The United States has 91% smartphone penetration (Pew Research, 2024) and 33M+ small businesses (SBA 2023) — yet the professional relationship layer is still paper cards, spreadsheets and overseas SaaS. Blinq pivoted to enterprise SaaS; HiHello and Popl ship hardware but no native pipeline; Linq is shifting to AI. Lets Connect is the only US-focused stack combining premium NFC hardware ($69 base), brand pages and a native Sales CRM ($199 lifetime) — at a price the US SME market can actually afford.

    03 · Solution & Why Better

    One tap. Four products. One platform.

    NFC + brand pages + native CRM + analytics — bundled in a stack no US competitor matches.

    One Tap Sharing

    Premium NFC cards tap any phone. Share profile, contact, portfolio, booking. No app for recipients.

    Brand Pages

    Customisable web profiles — bio, services, gallery, blog, testimonials. Update from one dashboard.

    QR Fallback

    For older phones and printed media. Same powerful profile, accessible via camera scan.

    Native Sales CRM

    Built-in Kanban pipeline, deal tracking, tasks. $199 lifetime — vs $7K+/yr for Salesforce.

    Our Moat — 5 things no competitor combines
    • Only platform bundling NFC + Brand Pages + native CRM in one US-focused stack.
    • 100% proprietary technology — every line built in-house. Zero third-party dependency.
    • US pricing built for the SME — $69/card, no per-seat SaaS tax, lifetime CRM unlock at $199.
    • Local fulfilment across 4 main US cities (New York, Los Angeles, Chicago, Miami) — 48-72hr delivery.
    • Franchise & affiliate tools built natively — Blinq, HiHello, Popl and Linq have neither.
    25 Live Platform Capabilities — Inside Every NFC Card Dashboard
    Profile & Brand
    Details
    Social Links
    Multi Profile
    Contact Display
    Templates
    Content & Showcase
    Documents
    Blog
    Products
    Gallery
    Testimonials
    Engagement
    Password Protection
    Visibility & Order
    Bookings
    Get Reviews
    Add to Wallet
    CRM & Leads
    Sales CRM (Kanban)
    Contact Leads
    Enquiries
    Subscribers
    Card Scanner
    Utilities & Data
    Analytics
    Custom Forms
    Data Export
    Location Tracker
    URL Redirector
    04 · Competitive Landscape

    The category is being validated. Canada has no SME-focused leader yet.

    Global NFC + digital business-card players have raised US$68M+ combined. Blinq, HiHello, Popl & Linq all bill in USD; HiHello, Popl & Linq all bill in USD. That is our opening.

    Funding Raised by Direct Competitors (Public Sources)
    Blinq$25M Series A · May 2025 · pivoting enterprise
    $28.5M
    Linq$20M Series A · Dec 2025 (pivoting to AI)
    $27.8M
    HiHello$7.5M Series A · Jul 2021
    $10M
    PoplSeed · 2021
    $2.2M

    Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.

    Investor Takeaway

    Top-tier VCs have validated this category with US$68M+ in disclosed funding. None of them price in CAD or ship from Canada with a native Sales CRM. Lets Connect is the only contender combining premium NFC, brand pages and a native pipeline — US-priced, US-supported — and we are entering at a fraction of the valuations these competitors raised at.

    Platform Capability Comparison
    Product features only — what users actually get inside the platform.
    CapabilityLets ConnectBlinqHiHelloPoplLinq
    NFC Hardware(via 3rd party)
    Brand Page
    Lead Capture
    Booking (Built-in)(via Calendly)
    Analytics
    CRM SyncBuilt-in (no 3rd party)Salesforce, HubSpotSalesforce, HubSpotSalesforce, HubSpot
    Sales CRM (Native)
    Custom Forms
    Profile Visibility Control
    Source: Public product pages & pricing for each competitor (verified). Lets Connect features are live in production.
    05 · Market Opportunity

    4.7M businesses. World-leading contactless adoption.

    Every figure below is sourced from a publicly verifiable third party — no estimates, no hallucinated numbers.

    ~US$16.79B
    US NFC Market
    by 2031 · KBV Research, Nov 2024 (US segment of North America NFC)
    33M+
    Active US Small Businesses
    US Small Business Administration · 2023 Small Business Profile
    99.9%
    Employer SMEs (<500 staff)
    SBA · 33.2M small businesses (2023)
    ~91%
    Smartphone Penetration
    Pew Research · Mobile Fact Sheet (2024)
    Sources (verifiable, no estimates)
    • US Small Business Administration (SBA)2023 Small Business Profile · 33.2M small businesses · 99.9% of all US firms · 61.6M employees
    • KBV ResearchNorth America NFC Market 2024-2031 (Nov 2024) · US NFC segment projected at US$16.79B by 2031
    • Pew Research CenterMobile Fact Sheet (Jan 2024) · ~91% of US adults own a smartphone
    • US Census BureauCounty Business Patterns (2022) · ~8.1M employer establishments across all NAICS sectors
    • Grand View ResearchUS Near Field Communication (NFC) Market Report 2024 · sustained double-digit growth across payments, access control and identity
    • Bottom-up US TAM33M+ US small businesses × $69 ASP = US$2.27B+ one-time card TAM · 50K Year-1 target = ~0.0015% penetration
    06 · Revenue Model & GTM

    Five revenue streams. Hardware + SaaS + B2B + Channel.

    Premium hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.

    Stream 01
    Premium NFC Cards

    PVC base at $69 · Wooden $99 · Metal $149. Sold via website, Amazon US, eBay US and US partner channels.

    Core B2C · from $69
    Stream 02
    Corporate & Enterprise

    Branded team cards for US corporates — finance, real estate, healthcare. Bulk pricing, recurring B2B.

    B2B
    Stream 03
    Platform SaaS

    Pro & Ultra plans · $15-$30/mo · CRM, analytics, lead capture, bookings. 85%+ gross margin.

    Recurring SaaS
    Stream 04
    Sales CRM (Lifetime)

    One-time $199. Full Kanban pipeline, deal tracking, activity timeline. High-margin add-on.

    $199 lifetime
    Stream 05
    Franchise & Affiliate

    US franchise partners and affiliate creators scale distribution without adding overhead.

    Asset-light
    CA GTM Strategy — 6 channels
    High Priority
    Organic Social
    LinkedInInstagramTikTokYouTube Shorts
    Long-term
    SEO & Content
    Google OrganicBlogsProgrammatic SEO
    Immediate
    Marketplaces
    Amazon USeBay USEtsy
    High Intent
    Paid Ads
    GoogleMetaLinkedInYouTube
    Zero CAC
    Influencers
    CreatorsCoachesIndustry Voices
    Premium
    US Experience Centers
    2 Smart CentresLive NFC DemosEnterprise Walk-ins
    07 · Traction

    Profitable. Organic. Globally validated — pre-raise.

    Every number below happened before a single dollar of marketing spend.

    £8,633

    Organic revenue · 5 months · pre-marketing (UK base)

    317

    Paying customers across 6 channels

    5.0★

    200+ reviews · Amazon, eBay, website

    50+

    Countries reached with zero ad spend

    “317 customers across 50+ countries — eBay, Amazon US, Amazon UK, Amazon US, Amazon US, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”

    08 · The Team · United States

    A founder-led operator team launching NFC across the United States.

    Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.

    1
    Founder-Led
    108+
    Combined Years of Experience
    100%
    Platform Built In-House
    2
    30+ Yr Core Mentors
    Founders

    The operator core - building product, running operations and owning the engineering stack end-to-end.

    AB
    Arun Babu Veeranki
    Co-Founder & CEO · 10+ Yrs
    ProductTechnologyStrategyDigital Marketing

    Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.

    SM
    Swathi Mothipally
    Co-Founder, Commercial & Customer Success · Commercial
    SalesPartnershipsMarketplacesCustomer Success

    Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.

    BT
    Brahma Teja Challa
    Co-Founder, Operations & Compliance · Operations
    FulfilmentSupply ChainQuality ControlCompliance

    Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.

    Our Core Mentors

    Backed by 60+ years of business-building wisdom.

    Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.

    J
    Jagadish
    Core Mentor · Business Scaling · 30+ Yrs

    Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.

    A
    Ayyappa
    Core Mentor · Product & Operations · 30+ Yrs

    30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.

    Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.

    09 · Financials & Unit Economics

    $47 profit per card. 52% margin. US$15.69M by Year 3.

    Performance-priced for US SMEs. Clean unit economics on both hardware and software. Profitable from Year 1.

    Unit Economics
    NFC Business Card · Canada
    $69
    MRP · PVC · Metal · Wooden
    $4
    Card + NFC Chip
    $3
    Packaging
    $8
    Fulfilment / Shipping
    $7
    Platform / Channel Fees
    Cost
    $22
    Profit
    $47
    Margin
    68%
    Digital Add-On
    $30 Per Customer · 10% Attach
    $30 add-on
    CRM · Analytics · Bookings
    10% attach
    Attach Rate Y1
    90%+
    Digital Margin

    5K Year-1 digital add-ons at $30 each = US$135K pure-margin layer on top of hardware. Scales linearly with card volume.

    🇺🇸 United States — 3-Year Revenue Projection
    50K → ~89K → ~158K cards · @ $69 ASP · $47 gross profit per card · 10% digital add-on attach × $30.
    MetricYear 1
    50K cards · 4 main US cities
    Year 2
    ~89K cards · 8 US cities
    Year 3
    ~158K cards · 15 US cities
    InvestmentUS$2.12MUS$2.50MUS$3.00M
    Card RevenueUS$3.45MUS$6.14MUS$10.90M
    Card Gross ProfitUS$2.35MUS$4.18MUS$7.43M
    Digital Add-On ProfitUS$0.14MUS$0.24MUS$0.43M
    Total RevenueUS$3.60MUS$6.41MUS$11.38M
    Gross Profit (pre-tax)US$2.49MUS$4.42MUS$7.86M
    Net Profit (post 25% US tax)US$0.55MUS$1.61MUS$3.81M
    Y1 Revenue / Investment
    US$3.81M
    Y3 Net Profit (post-tax)
    3.2×
    Card Volume Scale Y1 → Y3
    10 · What You Get

    15% equity. Clear path to IPO.

    One fixed offer. No negotiation, no dilution surprise. US$2.12M into Lets Connect United States buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2029-30 IPO or secondary.

    The Offer
    15%
    Fully-diluted equity · fixed · non-negotiable
    Your Cheque
    US$2.12M
    Post-Money Valuation
    US$14.13M
    Pre-Money Valuation
    US$12.01M
    Year 3 Revenue Plan
    US$11.38M
    15% Fully-Diluted Equity
    Locked allocation in Lets Connect United States entity. Fixed offer — non-negotiable cap to protect founder control through Series A.
    Board Observer / Seat
    Observer seat at 5%+ check size · full board seat at 10%+ · quarterly board meetings, monthly KPI dashboard.
    1× Non-Participating Preference
    Liquidation preference protects principal on any exit below valuation · broad-based weighted-average anti-dilution.
    Pro-Rata + Tag-Along
    Right to participate pro-rata in Series A / B to defend ownership · tag-along on any founder secondary sale.
    Information Rights
    Monthly management accounts · quarterly investor letter · audited annual P&L · full access to data room.
    IPO Path · FY 2029-30
    Targeted listing window FY 2029-30 once consolidated revenue crosses scale threshold · secondary buyback option available from Series B.
    Year 3 Stake Value · Valuation Scenarios

    Based on planned Year 3 revenue of US$11.38M and net profit of US$3.81M, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.

    Conservative
    revenue multiple
    Company Valuation
    US$34.1M
    Your 15% Stake Worth
    US$5.12M
    2.4× cash-on-cash on investment
    Base Case
    revenue multiple
    Company Valuation
    US$56.9M
    Your 15% Stake Worth
    US$8.54M
    4.0× cash-on-cash on investment
    Upside
    revenue multiple
    Company Valuation
    US$91.0M
    Your 15% Stake Worth
    US$13.66M
    6.4× cash-on-cash on investment

    Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.

    11 · Fundraise Ask

    Raising US$2.12M — Year 1 US operations.

    Every dollar mapped to team, marketing, machines and operations (incl. 20% contingency). Profitable in Year 1.

    Seed Round · Canada
    US$2.12 Million
    Year 1 — US Operations (4 Main Cities, incl. 20% contingency)
    US$3.60M
    Y1 Revenue (50K × $69)
    US$0.55M
    Y1 Net Profit (post-tax)
    50K
    Cards Year 1
    4 cities
    Main CA markets
    Use of Funds · Year 1 · US$2.12M
    👥
    US In-Market Team (9 staff incl. employer costs + sales commission)
    43.7% of total
    US$928K
    📣
    US Marketing Budget (6 performance channels)
    23.6% of total
    US$500K
    🛡️
    20% Contingency Buffer
    16.7% of total
    US$353.6K
    ⚙️
    Operating Setup — office, equipment, inventory, legal, logistics, software
    13.2% of total
    US$280K
    🌏
    India Remote Team (SEO, dev, ads, creative, automation)
    2.8% of total
    US$60K
    📣 Marketing — Per Channel · US$500K (Y1) · +15% Y2 · +25% Y3
    US$160K
    Google Ads (32%)
    US$130K
    Meta — FB & Instagram (26%)
    US$100K
    Influencer / UGC / Demo (20%)
    US$60K
    Offline Placements (12%)
    US$35K
    Expos / Events / Networking (7%)
    US$15K
    SEO + Digital PR (3%)
    👥 Operating Cost Breakdown — Year 1
    US$928K
    US In-Market Team — 9 staff incl. 25% employer load + sales commission pool
    US$60K
    India Remote — SEO, content, paid ads, dev, automation
    US$280K
    Operating Setup — office, equipment, inventory, legal, logistics, software
    US$353.6K
    20% Contingency Buffer
    11 · Take the Meeting

    Let's build America's next category leader.

    Tell us your ticket size. We'll send the full deck and book a call within 48 hours.

    Founder-led conversations, no junior intermediaries.
    Full data room access for serious investors.
    1:1 product walkthrough — CRM, NFC, dashboard.
    US-priced, US-supported, US launch team in place.

    Founder-handled within 48 hours. Email arun@letsconnectcard.com