Own 15% of India's NFC category — before the West arrives.
- 63M SMEs · 400M networking professionals
- 75%+ NFC-ready smartphones in market
- Zero dominant Indian NFC + CRM player
- ₹15 Cr = 15% equity · before global rivals localise
The whole business in 5 lines.
For the investor who has 90 seconds.
India's first Professional Brand Presence Platform — NFC smart business cards + brand pages + native CRM, all built in-house.
Professionals waste 88% of paper cards and juggle 5+ tools. We replace it all with one tap — and own the relationship layer with built-in CRM.
₹7,309 Cr India NFC market by 2032 (16.5% CAGR). No dominant Indian player. 12-18 month window. 100% proprietary stack.
₹10.3L organic revenue · 317 paying customers · 50+ countries · 5.0★. Year 1 target ₹79.80 Cr revenue / ₹37.80 Cr profit.
Raising ₹15 Cr for Year 1 India operations — Team ₹3 Cr · Marketing ₹4.5 Cr · Inventory ₹6 Cr · Machines ₹1 Cr · Misc ₹0.5 Cr.
The relationship layer for Indian professionals is broken.
India has 75%+ NFC phones, 63M SMEs, 400M networking professionals — and no Indian platform owns the gap.
paper cards thrown out within 7 days — every lost card is a lost lead.
platforms a professional juggles (LinkedIn · website · Calendly · CRM · portfolio).
CRM cost (Salesforce, HubSpot) — out of reach for India's 63M SMEs and 400M professionals.
dominant Indian NFC + CRM platform exists today. Global players have no India strategy.
Despite India having 75%+ NFC-enabled smartphones and 63M SMEs hungry for digital tools, professionals still rely on disposable paper cards and unaffordable foreign CRMs. The few NFC players in market (Blinq, HiHello, Popl) price in USD, ship from overseas, and offer no native CRM — leaving the entire Indian relationship-layer up for grabs.
One tap. Four products. One platform.
NFC + brand pages + native CRM + analytics — bundled in a stack no competitor matches.
One Tap Sharing
NFC cards tap any smartphone. Instantly share profile, contact, portfolio, booking. No app for recipients.
Brand Pages
Customisable web pages — bio, services, gallery, blog, testimonials. Update from a single dashboard.
QR Fallback
For older phones and printed media. Same powerful profile, accessible via camera scan.
Native Sales CRM
Built-in Kanban pipeline, deal tracking, tasks. ₹4,999 lifetime — vs ₹50K+/yr for Salesforce.
- Only platform that bundles NFC + Brand Pages + native CRM in one stack.
- 100% proprietary technology — every line built by our team in India. Zero third-party dependency.
- India-first pricing (₹299 cards · ₹99/yr SaaS) accessible to 63M SMEs — no competitor matches.
- Local assembly · 48-hour delivery · no customs delays, lower COGS.
- Affiliate and franchise tools built natively — competitors have neither.
The category is being validated. India has no leader yet.
Global NFC + digital business-card players have raised $68M+ combined in the last 4 years. None of them price for India. None of them ship a native Sales CRM. That is our opening.
Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.
Top-tier VCs have already validated this category with $68M+ in disclosed funding to Western players. Yet every one of them is priced in USD, ships from overseas, and has no India go-to-market. Lets Connect is the only contender combining NFC hardware, brand pages and a native Sales CRM at India-affordable price points — and we are entering the market at a fraction of the valuations these competitors raised at.
| Capability | Lets Connect | Blinq | HiHello | Popl | Linq |
|---|---|---|---|---|---|
| NFC Hardware | ✓ | ✓ | (via 3rd party) | ✓ | ✓ |
| Brand Page | ✓ | ✗ | ✓ | ✓ | ✓ |
| Lead Capture | ✓ | ✓ | ✓ | ✓ | ✗ |
| Booking (Built-in) | ✓ | ✗ | ✗ | (via Calendly) | ✗ |
| Analytics | ✓ | ✓ | ✓ | ✓ | ✗ |
| CRM Sync | Built-in (no 3rd party) | Salesforce, HubSpot | Salesforce, HubSpot | Salesforce, HubSpot | ✗ |
| Sales CRM (Native) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom Forms | ✓ | ✗ | ✗ | ✗ | ✗ |
| Profile Visibility Control | ✓ | ✗ | ✗ | ✗ | ✗ |
₹7,309 Cr by 2032. India's NFC market has no leader.
16.5% CAGR. 75%+ NFC phone penetration. International players still pricing in USD.
Five revenue streams. Hardware + SaaS + B2B + Channel.
Hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.
PVC · Metal · Wooden cards · ₹299-999. Sold via website, Amazon, Flipkart, retail.
Branded NFC cards for entire teams. High-volume orders from corporates, startups & events.
Annual subscriptions · CRM · Analytics · Lead capture · Booking. 85%+ gross margin.
Influencers, agencies & resellers earn commission per card sold. Zero-overhead growth.
Regional partners scale distribution city-by-city without adding overheads.
Profitable. Organic. Globally validated — pre-raise.
Every number below happened before a single rupee of marketing spend.
Organic revenue · 5 months · pre-marketing
Paying customers across 6 channels
200+ reviews · Amazon, eBay, website
Countries reached with zero ad spend
“317 customers across 50+ countries — eBay, Amazon UK, Amazon US, Amazon Canada, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”
A founder-led operator team scaling NFC across India.
Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.
The operator core - building product, running operations and owning the engineering stack end-to-end.
Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.
Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.
Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.
Backed by 60+ years of business-building wisdom.
Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.
Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.
30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.
Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.
59% gross card margin. 85%+ SaaS margin. ₹818 Cr by Year 3.
Clean unit economics on both hardware and software. Profitable from Year 1.
Premium features unlock for ₹99/yr. Active card base compounds year on year — pure-margin recurring layer on top of hardware.
| Metric | Year 1 20 L cards | Year 2 50 L cards | Year 3 2 Cr cards |
|---|---|---|---|
| Investment | ₹15 Cr | ₹37.50 Cr | ₹150 Cr |
| Card Revenue | ₹79.80 Cr | ₹199.50 Cr | ₹798.00 Cr |
| Card Profit | ₹46.80 Cr | ₹117.00 Cr | ₹468.00 Cr |
| SaaS Renewal (85% margin) | — | ₹5.94 Cr | ₹20.79 Cr |
| Total Revenue | ₹79.80 Cr | ₹205.44 Cr | ₹818.79 Cr |
| Net Profit | ₹37.80 Cr | ₹92.05 Cr | ₹385.67 Cr |
15% equity. Clear path to IPO.
One fixed offer. No negotiation, no dilution surprise. ₹15 Cr into Lets Connect India buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2028-29 (NSE Emerge / Mainboard) IPO or secondary.
Based on planned Year 3 revenue of ₹818.79 Cr and net profit of ₹385.67 Cr, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.
Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.
Raising ₹15 Cr — Year 1 India operations.
Every rupee mapped to inventory, marketing, team and machines. Profitable in Year 1.
Let's build India's next category leader.
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