UK Seed Round · £1.25M · 15% Equity · Closing Soon

    The UK's first profitable, app-free NFC + CRM platform — built in Britain, scaling worldwide.

    • 5.5M UK SMEs · 30M professionals
    • 80%+ NFC-ready smartphones
    • Zero UK-native NFC + native CRM player
    • £1.25M = 15% · before London · Manchester · Birmingham · Leeds
    £315M
    UK NFC Market by 2032 · 11.5% CAGR
    £5.10M
    Year 1 Revenue Target
    £3.12M
    Year 1 Net Profit
    4.1×
    Y1 Revenue / Investment
    Card Scale Y1 → Y3
    01 · Executive Summary

    The whole UK business in 5 lines.

    For the investor who has 90 seconds.

    The Business

    The UK’s first Professional Brand Presence Platform — premium NFC smart cards + brand pages + native Sales CRM, 100% built in-house.

    Positioning

    UK professionals waste 88% of paper cards and pay £5K+/yr for fragmented CRMs. We replace it all with one tap — at £49 a card.

    Investment Rationale

    £315M UK NFC market by 2032 (11.5% CAGR). 80%+ NFC phones. Premium pricing power. No serious UK-native NFC + CRM player.

    Key Metrics

    £49 ASP · £37 gross profit per card · 75%+ card margin. Year 1 target £5.10M revenue / £3.12M net profit on 100K cards across 4 main UK cities.

    Deal Contours

    Raising £1.25M for Year 1 UK operations — Team & Office £636K · Franchise & Outreach £280K · Marketing £200K · Events £74K · Machines £60K.

    02 · The Problem

    The UK relationship layer is broken — and overpriced.

    80%+ NFC phones, 5.5M SMEs, 30M professionals — and not a single UK-native NFC + CRM platform owns the gap.

    88%

    UK paper cards binned within 7 days — every lost card is a lost lead and a lost £200+ deal.

    5+

    tools a UK professional juggles — LinkedIn, website, Calendly, HubSpot, portfolio. Nothing unified.

    £5K+/yr

    Salesforce / HubSpot pricing — out of reach for the UK’s 5.5M SMEs and 30M working professionals.

    0

    serious UK-native NFC + CRM player. US/AU competitors ship from overseas and price in USD.

    Why now · Why us

    The UK has 80%+ NFC-enabled phones, 5.5M SMEs and one of the highest networking densities in the world — yet the relationship layer is still paper, spreadsheets and overseas SaaS. Blinq ships from Melbourne, HiHello and Popl bill in USD, none offer a native Sales CRM. Lets Connect is the only UK-assembled stack combining premium NFC hardware (£49), brand pages and a native pipeline — at a price the UK SME market can actually afford.

    03 · Solution & Why Better

    One tap. Four products. One platform.

    NFC + brand pages + native CRM + analytics — bundled in a stack no UK competitor matches.

    One Tap Sharing

    Premium NFC cards tap any phone. Share profile, contact, portfolio, booking. No app for recipients.

    Brand Pages

    Customisable web profiles — bio, services, gallery, blog, testimonials. Update from one dashboard.

    QR Fallback

    For older phones and printed media. Same powerful profile, accessible via camera scan.

    Native Sales CRM

    Built-in Kanban pipeline, deal tracking, tasks. £499 lifetime — vs £5K+/yr for Salesforce.

    Our Moat — 5 things no competitor combines
    • Only platform bundling NFC + Brand Pages + native CRM in one UK-assembled stack.
    • 100% proprietary technology — every line built in-house. Zero third-party dependency.
    • UK pricing built for the SME — £49/card premium hardware, no per-seat SaaS tax, lifetime CRM unlock at £499.
    • Local assembly across 4 main UK cities — 48-hour delivery, no customs, lower COGS.
    • Franchise & affiliate tools built natively — Blinq, HiHello, Popl and Linq have neither.
    25 Live Platform Capabilities — Inside Every NFC Card Dashboard
    Profile & Brand
    Details
    Social Links
    Multi Profile
    Contact Display
    Templates
    Content & Showcase
    Documents
    Blog
    Products
    Gallery
    Testimonials
    Engagement
    Password Protection
    Visibility & Order
    Bookings
    Get Reviews
    Add to Wallet
    CRM & Leads
    Sales CRM (Kanban)
    Contact Leads
    Enquiries
    Subscribers
    Card Scanner
    Utilities & Data
    Analytics
    Custom Forms
    Data Export
    Location Tracker
    URL Redirector
    04 · Competitive Landscape

    The category is being validated. The UK has no leader yet.

    Global NFC + digital business-card players have raised $68M+ combined — none are UK-native, none ship a native Sales CRM, none assemble locally. That is our opening.

    Funding Raised by Direct Competitors (Public Sources)
    Blinq$25M Series A · May 2025
    $28.5M
    Linq$20M Series A · Dec 2025 (pivoting to AI)
    $27.8M
    HiHello$7.5M Series A · Jul 2021
    $10M
    PoplSeed · 2021
    $2.2M

    Sources: CB Insights, TechCrunch, Newswire, parsers.vc. Figures verified via published funding announcements. No estimates.

    Investor Takeaway

    Top-tier VCs have validated this category with $68M+ in disclosed funding to overseas players. Every one of them prices in USD, ships from outside the UK, and has no native Sales CRM. Lets Connect is the only contender combining premium NFC, brand pages and a native pipeline — UK-assembled, UK-priced — and we are entering at a fraction of the valuations these competitors raised at.

    Platform Capability Comparison
    Product features only — what users actually get inside the platform.
    CapabilityLets ConnectBlinqHiHelloPoplLinq
    NFC Hardware(via 3rd party)
    Brand Page
    Lead Capture
    Booking (Built-in)(via Calendly)
    Analytics
    CRM SyncBuilt-in (no 3rd party)Salesforce, HubSpotSalesforce, HubSpotSalesforce, HubSpot
    Sales CRM (Native)
    Custom Forms
    Profile Visibility Control
    Source: Public product pages & pricing for each competitor (verified). Lets Connect features are live in production.
    05 · Market Opportunity

    £315M by 2032. The UK NFC market has no native leader.

    11.5% CAGR. 80%+ NFC phone penetration. Overseas players still pricing in USD.

    £315M
    UK NFC Market 2032
    11.5% CAGR
    5.5M
    UK SMEs (TAM)
    priced-out of £5K+/yr CRMs
    30M+
    UK Professionals
    active networkers
    80%+
    NFC-enabled phones
    infrastructure ready
    06 · Revenue Model & GTM

    Five revenue streams. Hardware + SaaS + B2B + Channel.

    Premium hardware funds the acquisition. SaaS compounds the margin. Franchise & affiliate scale without capital.

    Stream 01
    Premium NFC Cards

    PVC · Metal · Wooden at £49 ASP. Sold via website, Amazon UK, eBay, Etsy and 2 UK experience centres.

    Core B2C · £49
    Stream 02
    Corporate & Enterprise

    Branded team cards for UK corporates — IT, hospitality, real estate. Bulk pricing, recurring B2B revenue.

    B2B
    Stream 03
    Platform SaaS

    Pro & Ultra plans · £9-£19/mo · CRM, analytics, lead capture, bookings. 85%+ gross margin.

    Recurring SaaS
    Stream 04
    Sales CRM (Lifetime)

    One-time £499. Full Kanban pipeline, deal tracking, activity timeline. High-margin add-on.

    £499 lifetime
    Stream 05
    Franchise & Affiliate

    UK franchise partners and affiliate creators scale distribution without adding overhead.

    Asset-light
    UK GTM Strategy — 6 channels
    High Priority
    Organic Social
    LinkedInInstagramTikTokYouTube Shorts
    Long-term
    SEO & Content
    Google OrganicBlogsProgrammatic SEO
    Immediate
    Marketplaces
    Amazon UKeBay UKEtsyTikTok Shop
    High Intent
    Paid Ads
    GoogleMetaLinkedInYouTube
    Zero CAC
    Influencers
    CreatorsCoachesIndustry Voices
    Premium
    UK Experience Centres
    2 Smart CentresLive NFC DemosEnterprise Walk-ins
    07 · Traction

    Profitable. Organic. Globally validated — pre-raise.

    Every number below happened before a single pound of marketing spend.

    £8,633

    Organic revenue · 5 months · pre-marketing

    317

    Paying customers across 6 channels

    5.0★

    200+ reviews · Amazon UK, eBay, website

    50+

    Countries reached with zero ad spend

    “317 customers across 50+ countries — eBay, Amazon UK, Amazon US, Amazon Canada, website, offline. This raise is the first time we are putting fuel on a fire that is already burning.”

    08 · The Team · UK

    A founder-led operator team scaling NFC across the United Kingdom.

    Investors back people first. A hands-on founder who built the entire platform, guided by two 30-year core mentors - already shipping, already profitable, already scaling.

    1
    Founder-Led
    108+
    Combined Years of Experience
    100%
    Platform Built In-House
    2
    30+ Yr Core Mentors
    Founders

    The operator core - building product, running operations and owning the engineering stack end-to-end.

    AB
    Arun Babu Veeranki
    Co-Founder & CEO · 10+ Yrs
    ProductTechnologyStrategyDigital Marketing

    Leads product, technology and strategy. 10+ years in digital marketing and web development; designed and built the LetsConnect platform end to end and is the named inventor on the UK patent application.

    SM
    Swathi Mothipally
    Co-Founder, Commercial & Customer Success · Commercial
    SalesPartnershipsMarketplacesCustomer Success

    Leads sales, partnerships, marketplace channels (eBay, Amazon, TikTok Shop) and customer experience.

    BT
    Brahma Teja Challa
    Co-Founder, Operations & Compliance · Operations
    FulfilmentSupply ChainQuality ControlCompliance

    Leads fulfilment, supply chain, quality control and regulatory/compliance, ensuring every card ships on time and to spec.

    Our Core Mentors

    Backed by 60+ years of business-building wisdom.

    Two veteran operators advise the company on scaling, product strategy and multi-market execution — bringing decades of pattern-recognition that money alone cannot buy.

    J
    Jagadish
    Core Mentor · Business Scaling · 30+ Yrs

    Three decades of building, scaling and exiting businesses. Advises on go-to-market, organisational design and global expansion strategy.

    A
    Ayyappa
    Core Mentor · Product & Operations · 30+ Yrs

    30+ years across product, operations and corporate governance. Mentors on unit economics, supply chain and multi-market execution.

    Why this team wins: a founder who already scaled a UK consumer brand to £5M+, a COO running dual-country ops, an 8-year CTO owning the stack, dedicated AI & ecommerce leads, and two 30-year mentors guiding strategy — all operating at an India cost base with UK/US/UAE pricing. That is the moat.

    09 · Financials & Unit Economics

    £37 profit per card. 75%+ margin. £25.5M by Year 3.

    Premium UK pricing. Clean unit economics on both hardware and software. Profitable from Year 1.

    Unit Economics
    NFC Business Card · UK
    £49.00
    MRP · PVC · Metal · Wooden
    £2.00
    Card
    £1.00
    Package
    £5.00
    Office + Mktg
    £4.00
    Delivery/Platform/Franchise/College
    Cost
    £12.00
    Profit
    £37.00
    Margin
    75%
    Digital Add-On
    £20 Per Customer · 10% Attach
    £20 add-on
    CRM · Analytics · Bookings
    10% attach
    Attach Rate Y1
    90%+
    Digital Margin

    10K Year-1 digital add-ons at £20 each = £200K pure-margin layer on top of hardware — scaling to £500K (Y2) and £1M (Y3).

    🇬🇧 UK — 3-Year Revenue Projection
    100K → 250K → 500K cards · @ £49 ASP · £37 gross profit per card.
    MetricYear 1
    100K cards · 4 main UK cities
    Year 2
    250K cards · 10 UK cities
    Year 3
    500K cards · 20 UK cities
    Investment£1.25M£2.10M£3.80M
    Card Revenue£4.90M£12.25M£24.50M
    Card Gross Profit£3.70M£9.25M£18.50M
    Digital Add-On Profit£0.20M£0.50M£1.00M
    Total Revenue£5.10M£12.75M£25.50M
    Gross Profit (pre-tax)£3.90M£9.75M£19.50M
    Net Profit (post 20% tax)£3.12M£7.80M£15.60M
    4.1×
    Y1 Revenue / Investment
    £15.60M
    Y3 Net Profit
    Card Volume Scale Y1 → Y3
    10 · What You Get

    15% equity. Clear path to IPO.

    One fixed offer. No negotiation, no dilution surprise. £1.25M into Lets Connect United Kingdom buys you 15% fully-diluted equity, full investor rights, and a defined exit path through FY 2028-29 (LSE AIM) IPO or secondary.

    The Offer
    15%
    Fully-diluted equity · fixed · non-negotiable
    Your Cheque
    £1.25M
    Post-Money Valuation
    £8.33M
    Pre-Money Valuation
    £7.08M
    Year 3 Revenue Plan
    £25.50M
    15% Fully-Diluted Equity
    Locked allocation in Lets Connect United Kingdom entity. Fixed offer — non-negotiable cap to protect founder control through Series A.
    Board Observer / Seat
    Observer seat at 5%+ check size · full board seat at 10%+ · quarterly board meetings, monthly KPI dashboard.
    1× Non-Participating Preference
    Liquidation preference protects principal on any exit below valuation · broad-based weighted-average anti-dilution.
    Pro-Rata + Tag-Along
    Right to participate pro-rata in Series A / B to defend ownership · tag-along on any founder secondary sale.
    Information Rights
    Monthly management accounts · quarterly investor letter · audited annual P&L · full access to data room.
    IPO Path · FY 2028-29 (LSE AIM)
    Targeted listing window FY 2028-29 (LSE AIM) once consolidated revenue crosses scale threshold · secondary buyback option available from Series B.
    Year 3 Stake Value · Valuation Scenarios

    Based on planned Year 3 revenue of £25.50M and net profit of £15.60M, applied to standard SaaS-hardware hybrid revenue multiples. Conservative anchored to slow-growth comparables; upside reflects category leaders.

    Conservative
    revenue multiple
    Company Valuation
    £76.50M
    Your 15% Stake Worth
    £11.48M
    9.2× cash-on-cash on investment
    Base Case
    revenue multiple
    Company Valuation
    £127.50M
    Your 15% Stake Worth
    £19.13M
    15.3× cash-on-cash on investment
    Upside
    revenue multiple
    Company Valuation
    £204.00M
    Your 15% Stake Worth
    £30.60M
    24.5× cash-on-cash on investment

    Illustrative only · not a forecast or guarantee of returns. Stake value crystallises on a liquidity event (Series A/B secondary, strategic acquisition, or IPO). Actual valuation set by future market-clearing investors.

    11 · Fundraise Ask

    Raising £1.25M — Year 1 UK operations.

    Every pound mapped to team, franchise leadership, marketing, machines and events. Profitable in Year 1.

    Seed Round · UK
    £1.25 Million
    Year 1 — UK Operations (4 Main Cities)
    £5.10M
    Y1 Revenue Target
    £3.12M
    Y1 Net Profit
    100K
    Cards Year 1
    4 cities
    Main UK markets
    Use of Funds · Year 1 · £1.25M
    👥
    Team & Office
    51% of total
    £636K
    🤝
    Franchise & Outreach Leadership
    22% of total
    £280K
    📣
    Paid Marketing
    16% of total
    £200K
    ✈️
    Events, Travel & Outdoor Ads
    6% of total
    £74K
    ⚙️
    Machines & Printers
    5% of total
    £60K
    📣 Paid Marketing Budget · £200K
    £120K
    Influencers
    £50K
    Meta Ads
    £20K
    Google Ads
    £10K
    LinkedIn Ads
    🤝 Franchise & Outreach Leadership · £280K
    £140K
    6 Asst Franchise (IN) + 4 Asst (UK)
    £60K
    Head of Retailer & Outreach
    £40K
    Brand Representative
    £40K
    Franchise Head
    11 · Take the Meeting

    Let's build the UK's next category leader.

    Tell us your ticket size. We'll send the full deck and book a call within 48 hours.

    Founder-led conversations, no junior intermediaries.
    Full data room access for serious investors.
    1:1 product walkthrough — CRM, NFC, dashboard.
    UK-assembled, UK-priced, UK-supported.

    Founder-handled within 48 hours. Email arun@letsconnectcard.com